The name, GIIP (“gee-ai-ai-pee”) was an original name being used since 2010, a little after foundation of the business in 2009, when we decided to be completely independent and original. An accounting terminology “GAAP”(Generally Accepted Accounting Principles) was a hint. Officially, it is an abbreviation of “Global Initiatives ＆Interactions by Professionals”, aiming to be a body that professionals collaborates worldwide.
The new GIIP logo (left) is a complete original, designed by ourselves through internal discussions. The two famous skyscraper buildings in NYC, One World Trade Center and Empire State Building represents energy coming out of the city of New York, where we were born. And the globe image on top, which was copied from our old logo, showing global and multi-dimensional perspectives we desire to maintain.